Archive for the ‘Digital’ Category

Evolution Of Mobile

April 8, 2011

The latest piece for vodafone from digital agency (any my former employer) TBGdigital is this awesome projection mapping documenting the evolution of mobile phones. Pretty frickin sweet i reckon:

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Creative Social presents …. The Future of Advertising

November 12, 2010

Finally I managed to get to an Internet Week event after missing Tuesday’s apparently brilliant Metaphwoar. It was ‘Creative Social presents the Future of Advertising and featured some great talks from some of the worlds most innovative creative directors.

Technology was a huge focus for the majority of the night – with some particularly interesting points from Work Club’s Andy Sandoz who wrestled with the concept of humans becoming machines (heavy stuff for what was supposed to be a talk about advertising).

Another great talk that wasn’t quite so reminiscent of a Terminator movie was Sam Ball’s insight into the gaming world, looking at behavioral pattens of gamers all over the world and the impact that games have on our behavior as consumers. One particularly interesting point he made was that people in certain communities would earn real money within these games (farming for gold, harvesting crops etc.)  whilst gamers in other communities would happily spend real money to skip the monotony of these same tasks, in effect developing their own economic systems within the platform. Certainly food for thought.

Hopefully videos of the talks will be uploaded at some point. In the mean time you can view Andy Sandoz’s presentation here.

 

QR Code Installation @ MRM London

October 29, 2010

The latest installation at MRM London headquarters reception is this wall of QR codes – each one dedicated to a different client and each one linking through to some work we’ve produced for them. A simple idea to implement but an great way of adding a bit of interaction to an otherwise flat space.

Get you iPhone QR Scanner here

Jekyll And Hyde Augmented Reality Book

October 26, 2010

An awesome augmented reality book to really bring the story to life. I love the way they’ve used the lamp as a camera:

Get Your Energy Back

October 19, 2010

Check out this slick projection mapping masterpiece for the Toyota Auris Hybrid – a car that ‘gets its energy back’ through some technical wizardry. Anyway – the team at Glue London put this together and the result is quite brilliant. I’ve still yet to see projection mapping in real life but if it’s even half as impressive as it appears on screen, then expect to see a lot more:

Internet Week

October 15, 2010

This November will see the first Internet Week Europe. A five day event in London that looks to celebrate the best digital offerings in the industry. There’s a tonne of cool stuff going on from breakfast at Mother to a host of digital drop-in’s from industry experts. I’m personally looking forward to Metaphwoar on Tuesday night. You can find out more about it here:

https://www.internetweekeurope.com/

http://metaphwoar.org/

Youtique

October 5, 2010

Another great idea from the guys at PokeYoutique. An online shopping channel for French Connection that works by utilizing Youtubes ability to embed links within video. You see an item of clothing you like – click on it at the end of the clip, and you’re taken straight through to the product within the French Connection site. A simple, helpful style guide with a decent call to action and no faffing about. Well done team Poke:

New Job

September 23, 2010

Apologies for the lack of posts. I’ve just started a new job at MRM london so have been pretty busy.

Not really worthy of a blog post but have a look at my portfolio. I had a nice email reminder that I’ve just payed for hosting again (has it been that long already) so I may as well get some use out of it 😉

The Wilderness Downtown – Interactive Music Video

September 1, 2010

You may remember a few years back, Arcade Fire’s interactive music video for Neon Bible. The one where a singing head and two hands move around and do different stuff when you click on them. Anyway, they’re back at it, this time using html 5 and Google Street View to wow you with their talent.

There’s something quite cool about the mucky resolution google pics sitting with polished sections of video & 3D, and it’s another step in the right direction for the progression of html5.

See what you think:

http://www.thewildernessdowntown.com/

The Most Refreshing Pint

August 6, 2010

Another simple but great idea from the guys at Lean Mean Fighting Machine:

http://themostrefreshingpint.com/pint/