Archive for the ‘Social Media’ Category

Creative Social presents …. The Future of Advertising

November 12, 2010

Finally I managed to get to an Internet Week event after missing Tuesday’s apparently brilliant Metaphwoar. It was ‘Creative Social presents the Future of Advertising and featured some great talks from some of the worlds most innovative creative directors.

Technology was a huge focus for the majority of the night – with some particularly interesting points from Work Club’s Andy Sandoz who wrestled with the concept of humans becoming machines (heavy stuff for what was supposed to be a talk about advertising).

Another great talk that wasn’t quite so reminiscent of a Terminator movie was Sam Ball’s insight into the gaming world, looking at behavioral pattens of gamers all over the world and the impact that games have on our behavior as consumers. One particularly interesting point he made was that people in certain communities would earn real money within these games (farming for gold, harvesting crops etc.)  whilst gamers in other communities would happily spend real money to skip the monotony of these same tasks, in effect developing their own economic systems within the platform. Certainly food for thought.

Hopefully videos of the talks will be uploaded at some point. In the mean time you can view Andy Sandoz’s presentation here.

 

TBG Presents Twitter

October 21, 2010

Monetising Twitter has been a topic of much debate over the last year or two, and with it’s ever increasing scope for brands to advertise using its platform, it’s  a hotter topic than ever. This video, hosted by UK agency (and my former employer) TBG Digital provides an interesting insight from Twitter themselves as to it’s plans on advertising via the social network giant. What’s interesting is their dedication to keep Twitter an enjoyable experience for the user, hence their very considered step by step approach towards advertising. Keep an eye out for promoted tweets also – I think we’ll be seeing lots more of these.



Internet Week

October 15, 2010

This November will see the first Internet Week Europe. A five day event in London that looks to celebrate the best digital offerings in the industry. There’s a tonne of cool stuff going on from breakfast at Mother to a host of digital drop-in’s from industry experts. I’m personally looking forward to Metaphwoar on Tuesday night. You can find out more about it here:

https://www.internetweekeurope.com/

http://metaphwoar.org/

Are You Faster Than Google Chrome

July 27, 2010

Great interactive viral & innovative use of youtube from Google:

http://www.youtube.com/chromefastball

More Data Visualization

July 16, 2010

This time from Grid/plane. Beautiful conceptual pieces for Google monitoring social media buzz:

World Cup 2010 Twitter Replay

June 17, 2010

Some lovely data visualization using the twitter api to show activity surrounding each world cup game:

http://www.guardian.co.uk/football/world-cup-match-replay