Posts Tagged ‘europe’

Creative Social presents …. The Future of Advertising

November 12, 2010

Finally I managed to get to an Internet Week event after missing Tuesday’s apparently brilliant Metaphwoar. It was ‘Creative Social presents the Future of Advertising and featured some great talks from some of the worlds most innovative creative directors.

Technology was a huge focus for the majority of the night – with some particularly interesting points from Work Club’s Andy Sandoz who wrestled with the concept of humans becoming machines (heavy stuff for what was supposed to be a talk about advertising).

Another great talk that wasn’t quite so reminiscent of a Terminator movie was Sam Ball’s insight into the gaming world, looking at behavioral pattens of gamers all over the world and the impact that games have on our behavior as consumers. One particularly interesting point he made was that people in certain communities would earn real money within these games (farming for gold, harvesting crops etc.)  whilst gamers in other communities would happily spend real money to skip the monotony of these same tasks, in effect developing their own economic systems within the platform. Certainly food for thought.

Hopefully videos of the talks will be uploaded at some point. In the mean time you can view Andy Sandoz’s presentation here.

 

Internet Week

October 15, 2010

This November will see the first Internet Week Europe. A five day event in London that looks to celebrate the best digital offerings in the industry. There’s a tonne of cool stuff going on from breakfast at Mother to a host of digital drop-in’s from industry experts. I’m personally looking forward to Metaphwoar on Tuesday night. You can find out more about it here:

https://www.internetweekeurope.com/

http://metaphwoar.org/